A house of brands, built like an institution.
PRV crafts and curates premium beer and whisky for India's discerning drinker — home of KROO beer, Patiala whisky and Ciller Beer, backed by institutional-grade compliance and a zero-lag supply chain.
Brewed, blended and bottled under the PRV banner.
A growing portfolio across beer and whisky — each label engineered for shelf appeal, repeat loyalty and a higher average basket.
A refreshing golden lager built for the modern Indian palate — clean, crisp and easy-drinking, in two expressions for every occasion.
Ciller Beer
A premium craft lager in development under the PRV crest — the next chapter for the beer portfolio.
Alongside our own brands, PRV curates premium imported spirits, craft brews and non-alcoholic beverages for its retail and HoReCa partners.
A registry of record, not a logo on a deck.
Every figure below is drawn from the Ministry of Corporate Affairs registry. For a company whose moat is compliance, the paperwork is the brand.
PRV Liquor and Beverages Private Limited
ROC Kanpur · UP-II“To become a leading, trusted multi-category beverage company — recognised for supply-chain excellence, premium product curation, and the satisfaction of every customer we serve.”
- 01
Premium Sourcing
Securing high-quality alcoholic and non-alcoholic labels tailored to evolving modern palates.
- 02
Compliant Distribution
Holding a high benchmark in retail execution and every regulatory and safety parameter.
- 03
Partner Synergy
Building scalable, trusted relationships with international labels and domestic micro-breweries.
The premium market is growing. The buying experience hasn't kept up.
A fragmented, friction-ridden market
- Poor retail ambience. Traditional liquor buying in Tier 1–2 markets lacks premiumisation, safety and comfort.
- Supply-chain gaps. Premium international and boutique craft labels go out of stock too often.
- Opaque discovery. Shoppers can't easily explore new labels, tasting notes or food pairings in-store.
- Regulatory barriers. Complex state excise law creates real scaling friction for new entrants.
Owned brands on a modern, compliant base
- Owned labels. KROO, Patiala and Ciller give PRV margin control and brand equity, not just resale.
- Premium boutiques. High-end stores built for an immersive, safe and curated buying experience.
- Streamlined procurement. Data-backed inventory keeps coveted brands consistently on the shelf.
- Absolute compliance. A corporate framework engineered to integrate cleanly with state excise rules.
A large market, a focused beachhead.
- →Rapid urbanisation across the NCR corridor
- →Rising disposable income among urban millennials
- →Growing female participation in the category
- →Low organised-retail penetration at the state level
Three revenue lines, one curated supply engine.
Owned Brands
KROO beer and the Patiala & Night Special whiskies — the highest-margin core of the business.
B2B HoReCa Supply
Strategic distribution to elite hotels, restaurants and premium cafés across the corridor.
D2C Premium Retail
Healthy margins on premium, high-turnover inventory through flagship experiential hubs.
A 36-month rollout, sequenced for capital efficiency.
Establish
Scale KROO across live markets, launch experiential flagship stores and reach EBITDA-positive in the first cluster.
Scale
Expand to key urban hubs pan-India and launch loyalty and premium membership clubs to deepen customer value.
Compound
Build out omni-channel presence and deploy algorithmic B2B replenishment for hospitality clients.
Responsibility divided by discipline, not by title.
Two founding directors, each anchoring a distinct pillar of the business — eliminating the key-man risk that sinks single-operator beverage startups.
Parveen Singh
Anchors the company's structural framework. In an industry governed by regional legislative mandates, his work spans state excise policy, cross-border sourcing compliance and corporate governance — keeping the expansion path risk-mitigated and scalable.
Vinit Chaudhary
Turns strategy into physical infrastructure — overseeing the build-out of PRV's retail boutiques and the network linking domestic micro-breweries and global importers to the Noida hub, with data-driven replenishment minimising stock-outs.
Partner with us for the next phase of growth.
We're raising to accelerate brand and infrastructure rollout — scaling KROO, flagship CapEx, and the licensing runway behind a ₹50+ Crore ARR target by Year 3.
- 50%Brand & retail expansionKROO scale-up and flagship store CapEx
- 30%Inventory & distributionProcurement and exclusive rights
- 20%Tech & runwayInfrastructure, licensing, operations